LIAV ASHBEL

I work across strategy, filming, editing, copywriting, and analytics for 40+ social media accounts across nonprofit, hospitality, lifestyle, culture, and personal brands.

One person, the whole process.

WHO I’VE WORKED WITH

Agency Experience
Noyse Group — social media strategy and content production across a diverse client portfolio.

Nonprofit & Cause
Nonprofit organizations, charitable foundations, community initiatives, and mission-driven organizations.

Food & Hospitality
Local food businesses, event venues, short-term rentals, wedding and event professionals, and local hospitality brands.

Personal Brands
Public figures, community leaders, and my own social media platform.

Culture & Community
Cultural organizations, educational programs, youth organizations, and performing arts.

WHAT I DO

A lot of my work starts with subjects that are serious, sensitive, complex, or simply easy to scroll past.

My job is to find the angle that makes people stop.

I’ve developed content around history and remembrance, nonprofit missions, community stories, food, hospitality, events, and personal brands — adapting the strategy, voice, and creative approach to each audience.

I’ve also taken a local business from everyday content to a 159K-view video by finding the story people didn’t expect.

I know social from both sides of the screen.

I create it for brands, and I’ve built my own page from scratch to 13.5K followers, with one reel reaching 278K views.

When I say I understand why content spreads, it’s because I’ve tested it, built it, and made it happen myself.

Before New York, I built my career in Israel. Before that, I led and trained 70+ soldiers as a commander in an IDF technology unit.

Give me the subject. I’ll find the story.